Lola’s Viral Plush Blankets Are Nearly Half Off—Here’s What That Actually Means

Background

Every few seasons, a home good catches the internet’s collective imagination. In the last few years, ultra-plush throws have become a staple of “cozy-core” feeds: big textures, drapey silhouettes, and the promise of hotel-level softness at home. Lola Blankets is one of the names that pops up again and again in those posts. The brand’s signature look—oversize, velvety pile with a thick, sink-in hand—lands it squarely in the same conversation as other high-pile faux-fur and microfiber favorites.

Presidents’ Day weekend has also evolved into a kind of mini–Black Friday for bedding and soft goods. The historical pattern is simple: brands clear winter inventory and seed new customers before spring resets. That means shoppers who missed fall and holiday discounts get a second swing at premium throws, comforters, and weighted blankets.

This year, Lola is running a broad promotion: from February 14 through 16, the company is advertising 45 percent off its blankets and throws, with no exclusions listed at the time of publication. The window is short, the discount is deep, and the product is, well, loudly cozy. Below, we translate the hype into practical buying advice—no unboxing montage required.

What happened

• From February 14–16, Lola Blankets is discounting its line by 45 percent. The promotion is positioned as sitewide with no exclusions noted in the announcement window.
• The offer lands in the heart of Presidents’ Day sales, a period when many bedding and home brands push aggressive markdowns to move cold-weather inventory.
• Because Lola’s core products are plush and winter-forward, a February sale aligns with seasonal demand tapering off—and with shoppers seeking late-winter comfort without paying full freight.

If you’ve seen Lola pop up in reels, TikToks, or influencer gift guides, you’ve likely seen a consistent recipe: a high-pile surface (often a faux-fur or micro-minky finish), a dense knit or bonded backing that adds weight, and colorways that lean neutral (grays, creams, beiges) with occasional jewel tones. That formula is not accidental; it’s the result of specific textile decisions designed to trigger a tactile response even through a screen.

The materials that make “viral plush” feel viral

If you want to separate marketing from mechanics, it helps to know what creates that instantly-soft feel:

• Microdenier fibers: Many plush throws use ultra-fine polyester filaments—finer than a human hair—that pack together tightly. The more fibers per square inch, the more surface contact with your skin, which reads as buttery softness.
• Warp-knit or microfiber fleece construction: These structures resist running and help the pile stand upright. They also stretch a little without sagging, so the blanket drapes rather than clinging.
• Mechanical brushing and shearing: After knitting, the fabric is brushed to raise the nap and then sheared to an even height. That uniform pile reflects light in a way that looks luxurious in photos and feels uniform in hand.
• Bonded backings: To add heft, manufacturers can bond a plush face to a stable backing. The result is a blanket that feels weightier and more substantial on the couch.

Trade-offs to know before you buy:

• Heat vs. breathability: Microfiber is warm for its weight because those tiny fibers trap air. If you run hot, look for lower pile heights or lighter GSM (grams per square meter) options.
• Static and pet hair: Polyester can build static in dry homes. Expect more lint attraction in midwinter. A quick spritz of water, a humidifier, or anti-static spray helps.
• Shedding: High-pile blankets can shed in the first few washes. Proper laundering (see below) minimizes this.
• Microfiber and the environment: Synthetic fibers can shed microplastics in the wash. Consider using a filter bag or an external washing machine filter to reduce downstream release.

How to think about the discount

A 45 percent markdown is not subtle. It’s big enough to move a product from “nice-to-have” to “worth a try” territory for many shoppers. Here’s how to evaluate the offer without getting swept up:

• Anchor pricing: Plush throws often carry MSRPs with wide margins to allow for periodic promotions. Compare the discounted price against similar blankets from competitors rather than against the pre-sale price alone.
• Size matters more than you think: Oversize throws (think 60 x 80 inches and up) feel more luxurious and are more versatile on beds and sectionals. Double-check dimensions; a lower price on a smaller throw may not be the better value.
• Returns and restocking: Bulky textiles can be expensive to return. Confirm whether returns are free, if there’s a restocking fee, and how long you have to initiate one.
• Colorways and stock risk: Deep discounts sometimes coincide with phaseouts of certain colors. If you want a timeless neutral, shop earlier in the window before popular shades sell out.

Care and feeding of plush blankets

Maximizing softness and minimizing fuzz comes down to handling:

• Wash cold on gentle: Hot water can relax fibers and rough up the pile. Cold cycles protect the nap.
• Skip fabric softener: It can coat microfibers and reduce loft. If you want extra softness, add a half-cup of white vinegar to the rinse to help release detergent.
• Dry low and short: High heat can singe or matte synthetic pile. Tumble on low with wool dryer balls and pull the blanket while it’s still slightly damp; lay flat or hang to finish.
• De-lint smartly: Clean your dryer lint filter mid-cycle on the first few dries to avoid redepositing fibers. A fabric shaver can tidy occasional pills without carving into the base knit.
• Use a filter bag: A wash bag designed to capture microfibers (for example, a zip-up microfilter sack) reduces shedding into wastewater.

Comparisons: What else sits in this plush lane?

You can triangulate Lola’s value by looking at adjacent products:

• High-pile faux-fur throws: These emphasize drama and thickness. They’re great for visual warmth but be mindful of shedding.
• Micro-minky blankets: Silky, low-friction surface with a dense, short pile. They tend to feel cooler-to-the-touch initially but warm up quickly.
• Cozy knit/loop blankets: Brands with looped or chenille constructions offer cloudlike drape with more airflow. If you run warm, these can be better.
• Technical camp blankets: Ripstop shells with synthetic insulation (think puffy quilt vibes) trade cuddly pile for durability and spill resistance.
• Weighted blankets: Entirely different goal—pressure, not pile. Some combine weight with plush covers; if deep pressure helps you relax, consider those instead of chasing maximum fluff.

When comparing apples to apples, focus on:

• GSM or weight per size (if listed)
• Pile height and texture (sheared vs. shaggy)
• Backing construction and edge binding (sturdy edges = longer life)
• Certification claims (e.g., OEKO-TEX for textiles) and any recycled content disclosures

Reading reviews like a pro

Virality can drown out useful feedback. To extract signal:

• Sort for “critical” first: Look for patterns—shedding beyond first wash, seam failures, color transfer. One-off complaints matter less than repetition.
• Filter by climate: People in damp coastal homes may report different warmth and drying experiences than those in arid regions.
• Weight and size reports: Tall reviewers often mention whether an oversize throw actually covers toes on a couch; that’s practical intel.
• Photo evidence: Real-world photos show true color in daylight and how the pile looks after a few months.

Key takeaways

• The sale: Lola Blankets is advertising 45 percent off sitewide from February 14–16, with no exclusions noted in the promo window.
• Value check: Measure the deal against similar plush blankets’ real-world prices, sizes, and materials, not just the pre-sale MSRP.
• Material literacy helps: Microdenier polyester and mechanical brushing deliver that viral softness, but come with trade-offs (static, micro-shedding).
• Care equals longevity: Gentle washing, low heat, and avoiding softeners keep pile lofty and reduce fuzz.
• Plan for returns: Confirm policies before you buy; blankets are bulky and can be costly to send back.

What to watch next

• Post-sale price floors: After Presidents’ Day, many brands stabilize pricing until late spring. If you miss this window, your next best bet is often Memorial Day or early summer clearance.
• Color restocks and seasonal drops: Expect lighter palettes and potentially thinner weaves as spring lines roll out. If you want a deep winter neutral, shop sooner rather than later.
• Competitor responses: Steep promotions can trigger quick-match discounts across the cozy category. Keep an eye on other plush-forward brands over the same weekend.
• Sustainability disclosures: Consumer pressure is pushing home-textile brands to publish more about recycled poly content and certs. If that matters to you, watch product pages for updates.
• TikTok Shop and bundle promos: Social commerce often bundles throws with pillows or robes at aggressive net pricing. Good savings, but scrutinize return terms.

Buying checklist

• Confirm size and weight per blanket; compare to your couch or bed width.
• Scan return and warranty policy before checkout.
• Look for independent certifications and care instructions on the product page.
• Read a handful of 3-star reviews for balanced pros/cons.
• Decide on a color you’ll still like in July; trends pass, throws linger.
• Add a microfiber wash bag to your cart if you don’t already own one.

FAQ

Is a plush microfiber blanket breathable enough for year-round use?

Microfiber traps heat efficiently. If you sleep hot, reserve it for couch lounging or pair it with a breathable cotton sheet in warmer months. For year-round bedding, consider a lighter knit or a lower-pile throw.

Will a plush blanket shed all over my clothes?

Some initial lint is common, especially after the first wash. Proper laundering—cold gentle cycles, low-heat drying, clean lint traps—dramatically reduces ongoing shedding. Avoid high heat and fabric softeners that can roughen fibers.

How do I pick the right size?

• Solo couch lounging: A standard throw works, but tall folks should hunt for 60 x 80 inches or larger.
• Queen bed layer: Look for at least 90 inches on the long side to cover feet and tuck.
• King bed or sectional: Oversize or “XL” throws drape better and feel more luxurious.

Why do plush blankets build up static in winter?

Dry indoor air and synthetic fibers are a perfect static combo. A room humidifier, a light mist of water, or an anti-static spray on the blanket reduces crackle and hair cling.

Can I use fabric softener or dryer sheets?

Skip both for microfibers. They can leave residue that mutes softness and increases matting. Dryer balls and a short, low-heat tumble are better options.

Are these blankets safe for pets?

Pets love plush, but claws can snag high pile. Choose tighter weaves or designate a pet-friendly blanket. Wash more frequently if used as a pet throw, and expect faster wear.

What if I miss the Presidents’ Day sale?

Deep blanket discounts also surface around Memorial Day, mid-summer clearances, and Black Friday/Cyber Monday. Set a price alert and watch for bundles.

The bottom line

A 45 percent, no-noted-exclusions promotion on plush throws is exactly what it looks like: a nudge to finally grab the cozy thing your feed keeps waving in front of you. The best way to make it a smart buy is to ignore the countdown timer for a minute and check the boring stuff—size, material, care, and return terms. If those boxes tick, you’ll get the softness viral videos promise without the buyer’s remorse they never show.

Source & original reading: https://www.wired.com/story/the-viral-lola-blankets-are-45-percent-off-right-now/